Why Your Digital Marketing Should be Integrated and Holistic
Some of the most effective digital marketing strategies applied by business owners today include content strategy, SEO, social media marketing, and PPC advertising. If you’re implementing digital marketing to achieve your business goals, you might want to reevaluate your strategies and tactics if they are cohesive, integrated and have a holistic approach.
If you’re thinking that an integrated digital marketing strategy is costly and is only practical for big companies, think again. Of course, investing in only a part of digital marketing (e.g., investing only on getting higher search engine ranking or investing only on getting more Facebook likes) will save your money. But will it save your money and business in a long run?
An integrated and holistic digital marketing is a strategy that combines carefully selected sub-strategies, tactics, techniques, and styles to form a more powerful campaign that can generate better, bigger, and more long-lasting results for a brand or business. It unites and harmonizes various digital marketing strategies like SEO, content marketing, social media marketing, and even offline marketing strategies to work as one.
Here are 10 reasons why I recommend that your digital marketing should be integrated and holistic: [Read more…]