Should you utilize Facebook for marketing your business? Should you invest time, money, energy and people on this social media giant to achieve your marketing goals?
Of course not all businesses are alike. But considering that majority of us are Facebook users, there’s a great possibility that most of our target customers are also using the network. If you think that your target market can be found on Facebook, utilizing the network can be one of your wisest marketing strategies.
If you’re still hesitating to try Facebook for your business, here are 12 reasons why you should utilize it for your marketing campaigns.
1. Facebook marketing is affordable yet effective and efficient.
Creating a Facebook Page for your business is free. Promoting your page and posts to attract more page likes and post engagements can only cost you a minimum of $1 .00 daily budget depending on your target. Such price is already more affordable for small and medium businesses unlike traditional marketing campaigns like billboard, newspaper and TV advertising which cost way higher. And because Facebook provides great options for marketers to target specific audience and gather useful data, Facebook marketing can provide satisfying results.
2. Facebook users are more active and engaging than search engine users.
Because Facebook is a social network and a community of responsive people, Facebook users are inclined to engage more personally and emotionally on your marketing campaigns. Facebook users interact with your business by liking, commenting and sharing your posts to their friends. They are connected to their friends whom they share the same interest, place, and other related demographics. Hence, if you connect to a single Facebook user, you can also be interconnected with his or her friends and other social connections.
3. Almost all types of content can be utilized to promote your business.
Whether it’s a simple text status, an interesting photo, a viral video or a useful article from your website or blog, you can share and promote it on Facebook to reach customers and establish your brand online. Facebook is a social media of everything for everyone. It’s a social network for videos, images, texts and links. It’s like YouTube, Pinterest and Twitter combined.
4. You get more familiar with your market.
Because Facebook is about making friendships and relationships, you get to know your current and prospective customers better. By regularly making conversations with your Facebook page followers and talking with the members of the relevant Facebook groups you’ve joined in, you get to listen to your customers’ problems, realize what they want and need, and create solutions that can make them happier.
5. It builds customers’ trust.
Not only you will get familiar with your customers but your customers will also get to know you better. That mutual understanding will surely create a better relationship between you and your customers. Because Facebook marketing improves your business presence and gets you closer to your customers like you’re always at their side, they become more trusting and confident to do business with you. It also boosts your customer service.
6. Facebook provides intelligent data for your business.
If you have a Facebook page for your business, it provides Insights which show important data, such as the demographics of your followers or audience, post engagements and other relevant data to help you make better decisions. Furthermore, Facebook ads provide vital information (e.g., estimated number of potential audience based on your targeting, performance report on each of your ads and estimated cost of your desired ads) that will give you ideas on how to optimize your Facebook campaigns to earn better results.
7. Facebook helps you hit the bull’s-eye.
Facebook may be a big and crowded world but it doesn’t mean you can’t hit your target market on this social network. Facebook promotion allows you to narrow down your potential audience to ensure that you only reach the Facebook users who can actually be your customers. Facebook advertising also lets you choose your target location, audience interest, language, gender, age and other segments to make sure you’ll hit the bull’s-eye.
8. Facebook marketing boosts your other online marketing strategies.
Facebook marketing can be integrated in your other online marketing strategies, such as blogging, search engine optimization, content marketing, viral marketing and relationship marketing. You can integrate your blog with your Facebook page to drive your Facebook followers to your blog, and vice versa. Facebook marketing also boosts your social media authority which can help your website, blog and brand gain higher rankings on search engines, like Google, Yahoo and Bing. And of course, since Facebook is about making relationships and igniting emotions, content marketing, viral marketing and relationship marketing work well with it.
9. It gives your business an edge to win its competition.
If your competitors are already controlling the power of Facebook marketing and you’re not, chances are, they’re already grabbing your potential customers and claiming the bigger share of your target market. To increase your business competitiveness, you have to harness the power of Facebook to reach your target market and earn loyal customers. If your competitors are not yet utilizing Facebook for marketing, then you’ll have a big advantage if you’re already optimizing it for your business.
10. Facebook users can be transformed into your own marketers.
If your products or services are truly useful and your customers are satisfied with them, Facebook users, who are your customers, will cheerfully tell the good things about your products on their Facebook timelines, making them your own marketers. Facebook is a place for sharing and connecting with people through their thoughts, emotions and actions. Hence, if your business can touch the lives of your customers, they will voluntarily become your brand ambassadors.
11. Facebook also works as a giant search engine.
Google is a search engine for finding web pages, news, images, books and videos. YouTube is a search engine for videos. Facebook is also a search engine for finding people, groups, pages, places, events, businesses, photos, videos and more. Facebook works with hashtags, which make the social network easy to search for related content. And because Facebook is more personalized than search engines, it gives your prospective customers search results which are closer to their personal preferences.
12. Facebook continues to evolve as a great marketing channel for businesses.
Finally, Facebook is consistently offering new opportunities for businesses to grow. It continuously providing Facebook page admin and advertisers with new features, such as page insights, page manager app, schedule posts and graph search to help them get more value from their marketing campaigns.
If you don’t like to do Facebook marketing by yourself, you can hire a Facebook marketing specialist to help you. A marketing specialist creates strategies and procedures, executes them, and makes sure that marketing objectives are achieved. A specialist also gather important data, analyze them, and communicate with their clients to improve their decisions and ensure business success.