According to ITU, almost 3 billion people or 40.4% of the world’s total population has access to the Internet in 2014. Global Web Index also reported that 91% of Internet users own a laptop or PC, and 80% own a smart phone. These data show the increasing power and influence of the Internet in the lives of people who could be your consumers.
If you’re already spending money on traditional marketing such as TV and radio commercials, billboard advertising and print ads, why not invest in the new media marketing or Internet marketing, which includes search engine marketing, social media marketing and content marketing? If you’re not yet confident enough to face the challenges of the new technology, consider these 10 reasons why you shouldn’t ignore the power of digital marketing for getting business success.
1. It helps you hit the bulls-eye.
Online marketing gives you more power to segment your target market according to consumer demographics, behaviors, interactions and other segmentations. For example, if you own a restaurant business, you can choose to make your online marketing campaign reach only Facebook or Google users who are residing near your city and interested in food and dining. Local search engine optimization with Google, Facebook targeted ads and other localized online marketing campaigns help businesses increase their chance to hit the bulls-eye.
2. It generates smart data.
From planning to performance reporting, digital marketing provides intelligent data for business owners and marketers. You can simply use Google to search your competition according to your keyword or niche to come up with a competitive marketing strategy. There are also free tools like Google Analytics and Facebook Insights that generate readily available information to measure your brand’s performance, including its generated traffic and earned conversion.
3. It’s easier to create, replace and repeat.
Internet marketing is easier to create, replace and repeat than traditional marketing like radio, TV and print advertising. For instance, an article published in a blog is easier to edit than an article published in a newspaper. Moreover, online ads like Google AdWords and Facebook Ads can be run, stopped and modified anytime. With those features, you can do multiple tests and experiments until you get the best or the most effective marketing campaign.
4. It can be inbound and less disruptive.
The online marketing campaigns that give lasting results are those that provide value rather than disturbance. Inbound online marketing strategies include creating valuable content like useful blog posts, images, infographics, presentations and videos, which can be shared on blogs, websites and social media channels. Those high-quality contents work like magnet that naturally attract potential consumers. Of course, you still need to do outreach marketing to ensure that your great content will be discovered by first-time users who will spread the good news and initiate word-of-mouth marketing for your brand.
5. It’s real-time.
Unlike old media marketing, new media marketing can provide data and reporting about the status and performance of your campaign anytime and anywhere. Traditional marketing like television and radio advertising still need some time to make a research and survey the public to gather useful market data. On the other hand, Google Analytics, Facebook Insights and other online marketing tracking services give marketers real-time information, as they instantly collect data from audience or users.
6. It’s interactive.
Digital marketing talks and listens to your target audience or customers. Blogging can transform business owners into inspiring writers and thought leaders. Blogs also have a comment section where readers can give their feedback, and initiate two-way discussions. Digital content can also be shared on social media channels (e.g., Facebook, Twitter, LinkedIn, YouTube and Google+), and encourage engagements such as likes, shares and comments. Those kinds of interactivity are not usually present in the old media.
7. It can be both traditional and innovative.
Digital marketing is considered hi-tech and innovative but it doesn’t forget the fundamentals of marketing, such as leadership and the focus on customer satisfaction. It utilizes technologies like the Internet, computer software and mobile applications. However, it still needs to use traditional and millennium-old marketing strategies like motivating your team, making your customers happy, and inspiring the world to make your digital marketing a success.
8. It’s social and relational.
Online marketing strategies, whether search marketing, content marketing or social media marketing, are based on trust and human relationships. As digital marketing is more social, conversational and interactive, brands and their owners build closer and deeper relationships with their customers. In other words, when you do marketing online, you get to know your customers more, they get to know you more, you earn more friends, and build trust and confidence with them.
9. It’s cost-efficient.
Small business owners don’t need to spend millions to implement an effective digital marketing campaign. With a few hundred dollars, they can already start blogging, buy Google AdWords or test Facebook Ads. Some online marketing strategies like search engine optimization and organic social media marketing can even be done without spending a dime as long as you have enough time and human resources. Furthermore, the content that can be used in digital marketing could include your repurpose content, such as your company’s regular articles, videos, pictures and presentations.
10. Your competitors are probably using it now against you.
There’s a great possibility that your business competitors are already blogging engaging content, optimizing their brand to be more visible on search engines, attracting social media fans and followers, earning the trust and confidence of your shared market, and turning your potential customers into their loyal customers. If you’re still hesitant to invest in digital marketing, chances are, your business might be left behind in its competition.
Traditional marketing can still be effective nowadays. But to make your overall marketing campaign more effective and competitive, you have to make digital marketing an integral part of it. If you’re not yet harnessing the power of digital marketing for your business, you are missing a lot of golden opportunities. Remember that your beloved prospective and existing customers are waiting for you in the digital world.