12 Online Marketing Tips for Business Owners in 2015
1. Target your market to hit the bull’s-eye.
Don’t use Facebook for marketing just because it has billion of active users. Don’t utilize Google for search marketing just because there are billions of people who are searching on it. But use them because you can see a clear and specific market to target. In 2015, localization or segmentation will be the key to online marketing success. Marketers will be aiming not only for the dartboards, but for the bull’s-eye.
2. Capitalize mined data for a smarter marketing strategy.
Your website and blog have probably Google Analytics installed in them. If your business has a Facebook Page, you are free to access your Facebook Insights. Don’t waste but utilize the intelligent data provided by Google Analytics, Facebook Insights and other services available to you. These smart and big data will help you track your target market, performance, condition, competition, and give you useful information that will guide you in making better business decisions.
3. Utilize tools for a more efficient digital marketing campaign.
Internet marketing can be a tedious process, which may include researching keywords, managing content, finding the right audience, monitoring the competition, building connections, and keeping in touch with existing customers. All of these can’t be accomplished efficiently without the use of tools, such as Google’s Keyword Planner for finding keyword ideas, Buffer for scheduling your social media posts, or Facebook Insights for watching your competitors’ Facebook business pages.
4. Invest smarter in paid ads.
Investment and risks are already part of doing business. You have to be a wise investor or spender. If you like to boost your sales and increase your profit, you have to incur expenses. In 2015, online advertising expense is one thing that you shouldn’t ignore. However, advertising should only complement your high-quality products. Advertise only to buy extended reach or exposure, not to buy customers. Your business’ quality and value (not your money) should buy your customers.
5. Optimize your business for mobile.
It’s not already new to us that most consumers are already reaching businesses through mobile. If your website isn’t yet mobile-friendly, you’re missing a significant amount of traffic. If your ads are not yet optimized for mobile users, you’re missing a lot of audience. In 2015, you should also adopt mobile marketing management, which include utilizing Google Analytics mobile app, Facebook Pages Manager App and other mobile apps that will help you manage marketing on the go.
6. Make your business secure and resilient.
Don’t compromise your security. Guard your website and brand by hosting it in a secure and dedicated server. You don’t want to share hosting and IP address with spammers and scammers, do you? More cyber attacks and threats will come out in 2015. Climate change and natural calamities could also affect any business on the planet. Hence, don’t let your important digital assets become vulnerable to those dangers. Back them up and make them resilient.
7. Harness the power of collaboration.
To achieve marketing success, you should not only become competitive but also collaborative. Connecting with like-minded people will always make your business stronger. Find network, groups and tribes (ex. LinkedIn Groups, Google+ communities, Triberr and Facebook groups) where people in your industry hang out. You will learn from them, get help from them, and create collaborative efforts to strengthen your marketing campaigns.
8. Have a community-driven marketing strategy.
Online marketing isn’t only about yourself or about your business. It’s not all about selling and raking profits. Marketing, whether online or off, is about giving back to the community. Give back by creating useful content that help your audience and by building a helpful online community for your customers. Don’t just build a homepage for your business, but build a home for your community.
9. Have a holistic marketing approach.
Marketing collaboration should not only happen externally. There should also be collaboration within your business. In other words, all your marketing strategies, tactics and techniques should work cohesively to produce a longer lasting and holistic results. Your SEO, social media marketing, content marketing and other strategies should unite and work as one powerful marketing campaign.
10. Be a value; be a solution.
People use search engines to find answers, not ads. They use social media to find meaningful relationships and connections, not a bunch of sales pitchy statements. They usually visit blogs to read articles to learn and grow – not to hear about your company’s repetitive product announcements and company brags. That’s why in 2015, make your online marketing more mature, valuable and helpful.
11. Be humane.
Marketing without conversation, dedication and human connection isn’t lively. Information technology empowers marketing. Tools, applications and other technologies help marketers become more efficient. However, it’s still the information in “information technology”, that matters more. It’s the information that makes conversation, relationships, and initiates actions. Thus, be human and informational more than technological.
12. Get help from experts.
Online marketing is a tough job. You can be so good in business and entrepreneurship but still weak in marketing. Moreover, even if you’re good in marketing, if you will simultaneously perform it with other business activities (e.g., human resource management, accounting and business administration), you will hardly produce the best results. Therefore, don’t do it all. Find someone to help you or someone who can do better than you do.
I hope that the marketing tips and advice I mentioned above will help your business grow bigger in 2015. If you have other marketing insights to add or questions to ask, feel free to share it with us through the comments below.