Online reputation management  (ORM) isn’t just about devising a cure for one’s damaged reputation. It’s not all about implementing SEO strategies and tactics to push positive mentions up and pull down negative ones so that a brand will look great on the face of the search engines and in the eyes of their human users. ORM is a serious practice, and every business owner, entrepreneur or marketer should be passionate and focused enough to protect their brands’ reputation.

From prevention and detection to response and continuance, here are 22 tips I want to share to manage your brand’s reputation online and off. [Read more…]