So you’ve just made a Facebook fan page for your business? And now you’re excited to see the number of likes in your page grow. Well, everyone has to be excited just like having a baby whom you want to nurture and see growing. But most of the time, what we imagine doesn’t really become the reality. Getting people to become followers on your Facebook page could be a difficult task, especially if you’re not an expert or an experienced online marketer. Getting the first hundred fans might be easy but increasing them to thousands can be frustrating.
I’d been there, done that. I’m managing several pages on Facebook and I want to share the following practical and actionable tips, which you can do right now to increase the number of your Facebook fan page likes.
1. Make your page valuable and complete.
If your Facebook page is new, make sure to complete it before you broadcast it on Facebook and other places. Don’t invite people to visit and like your page if they will find nothing valuable in it yet. Put your company logo, an interesting cover page and full info (i.e., name, address, description, mission, products, contact numbers, website and more). Moreover, post engaging statuses, images and links on your page so that when people visit your page for the first time, they would have a great first impression that will keep them coming back.
2. Invite your friends to like your page. Make sure you only invite your friends whom you think will find your page interesting. Just click the “build audience” tab on the top right portion of the page you manage, then select “invite friends”. After that, the following popup window will appear.
As shown in the image above, Facebook gives page managers an option to select the friends they want to invite based on their location, groups they joined with, and other choices. This means that if your audience is targeted to a specific location, it’s wise to invite your friends who live on that place. You can also invite friends who are members of a group that is relevant to your business. It’s important to filter the friends whom you will invite to avoid disrupting people because you’re inviting them to like a page that doesn’t make any sense to them.
3. Buy targeted and optimized Facebook Page Like Ad.
Inviting your friends to like your page will only give you a few page likes (a hundred or a few more hundred), especially if you only have a few friends or your page isn’t relevant to them. That is why you need to invest in Facebook advertising, which can be affordable depending on your goal. Having more Facebook page likes means having a bigger chance that more people will engage in every post you share in your page.
One of the advertising options offered by Facebook is Facebook Page Like Ad or Page Promotion.
To get the most out of your ad set, define your audience and target people according to their location, age, gender, language, interest and other segments. Facebook also gives you the estimated number of people who will be reached by your ad based on your definition. It gives you an idea about how large your relevant market is.
Facebook also allows you to add up to 6 images for your Facebook page promotion. This gives you an opportunity to experiment or perform split testing (read tip #11) to see which among those images you’ll add is giving you better result.
To gain higher engagements and earn more likes while saving from cost per click/engagement, choose images that have a direct impact on your target audience. In my case, since my target audience are people who love the Philippines, I’m using pictures of beautiful places and tourist spots in the country. To make it more effective, I further target my audience based on the cities they live and use images showing the stunning tourist attractions that are unique in those cities. In other words, my strategy is to attract people place by place or segment by segment, not to grab them all at once.
4. Create viral blog posts and share them on Facebook.
If you have a blog, publish articles or posts that are irresistible to click and read. Then share them on your Facebook page. A blog post with an appealing title, description, and thumbnail image will help you get more likes, comments and other engagements. Take note the following qualities of a blog post that can go viral:
– It has a specific target audience.
– It has a direct emotional or psychological impact to your target audience.
– It has an intriguing headline, description, picture and, of course, content.
– It’s a current or an undying issue.
– It’s fresh, unique or a breakthrough.
– It intrigues popular and influential people.
Thought-provoking blog posts or stories can boost your Facebook Page visibility. It increases your Facebook Page followers, as well as your blog’s traffic. Thus, don’t ignore the power of blogging and content marketing.
5. Use a Facebook Page like plugin in your website or blog.
Tell all your blog’s visitors to like your page. Imagine if your blog has a thousand visitors daily, and you’re not even inviting them to like your page, isn’t it a waste of opportunity? Your visitors landed in your blog because they found something relevant and interesting in there. Hence, they are highly potential customers.
To get the most out of your blog’s traffic, invite your visitors to like your Facebook Page. In our blog below (see image below), we’re using a free WordPress plugin named “Facebook Page Promoter Lightbox“. It works by loading a Facebook Like light box that invites our visitors to like our Page. This tactic makes sure that a percentage of the traffic from your viral blog posts (see #4) will be converted into your Facebook page fans.
6. Put a Facebook Share Plugin in your blog posts.
Let your blog’s readers share your blog posts in their Facebook timeline by placing social sharing buttons on them. In our blog, we use Digg Digg WordPress Plugin. The plugin is easy to install and set in WordPress Dashboard. It shows how many times a blog post was shared and liked in various social networks, such as Facebook, Twitter, Google+ and LinkedIn. How will this increase your Facebook page likes? Well, the more your blog post is shared, the more traffic it will gain. More traffic means more invitations to like your page if you will follow tip #5. More likes and shares will also help your post go viral on Facebook, thereby reaching more audience from the social network.
Below is the social sharing buttons shown at the bottom of the blog posts where I installed Digg Digg:
7. Share your posts on relevant Facebook groups.
This tactic means you have to join groups that are relevant to your business. Using Facebook search graph, you can intelligently search for groups that are relevant to your target audience. Once you become a member, don’t jump into broadcasting your business. You have to build good relationships with the members first. Don’t just post and leave as if you only join to promote your business, but interact with the members by commenting on their posts, answering their questions, and helping them in many other ways.
8. Share your posts on popular Facebook Pages.
These big and famous pages should be relevant to your content. Again, using Facebook search, you can look for relevant pages that are popular and have actively engaging followers. The post you share on other pages will not become a part of their regular posts, thus, it won’t reach their fans. To reach the fans of those pages, your post should be shared by their admins. So how will you make your post irresistible to the admins? Here are some steps you can do:
– Know the type of posts that are usually shared by the admins.
– Observe what posts are engaging their fans the most.
– Share your post at the time the admins are online.
– From what you’ll learn above, create and share a post that the admins can’t resist to share to their fans.
– Making friends with the page owners will also help you get the favor.
9. Buy targeted and optimized Facebook Post Engagement Ad.
To really make your post viral and gain a lot of traffic, combine your organic marketing campaign with paid campaign, like Facebook Post Engagement Ad. Post Ad is similar to Page Ad (see images in #3), although the earlier is aimed to gain more page post engagements (i.e., post likes, comments and shares) rather than likes on your page.
Post Engagement Ad also has a minimum of $1 daily budget just like Page Like Ad. The success of your ad depends on your post’s title, headline, description, content, timing and targeting. If your goal is to get more page likes, set your ad to reach only the people who are not yet connected to your page so that you’ll only attract visitors who haven’t liked your page yet.
If you’ll follow tip #5, your new blog visitors (not yet connected to your page) can be invited to like your page and converted into fans. With this combination of tactics (#4 to #9), you will not only gain more post engagements but also page likes.
10. Schedule your posts to gain timing.
Timing is key to the success of any marketing campaign. No matter how engaging your page post is, if you share or broadcast it to your fans at the wrong time, it might end up getting neither engagement nor attention. Thus, make sure you know your target audience well. You need to have an idea when are they actively online and ready to engage with your posts. Don’t share your posts while they’re sleeping or busy with something else.
Facebook gives page managers the ability to schedule posts. Hence, don’t get too excited to share your interesting post. Learn how to wait, be patient and have a perfect timing.
11. Perform split testing.
Split your marketing campaigns or ad sets into 2 (A/B testing) or more to see which works best for you. You can split your ad sets according to your marketing tone (headline or description), images or graphics used, timing, and different audience demographics. Split testing or A/B testing will help you get the most page likes you deserve at the least cost you spend by giving you an idea what to quit on and what to stick with.
12. Host a contest.
Another way to increase likes and engagements in your Facebook business page is running a contest. A contest can be a clever way to entice target customers to be connected with your page. If you have cool prizes to share or stuff to give away, a contest could be fun and rewarding. However, you have to follow the rules and guidelines of Facebook when it comes to running contests or promotions. You can’t simply require people to like your page to earn an entry. For your guidance, read this useful infographic by Socially Stacked about making your Facebook contest legal.
13. Analyze your Facebook Insights and other metrics.
Facebook Insights provide Page admins intelligent data to learn more about their audience, page performance and other important information to help them create better and more effective marketing campaigns.
By checking your Facebook Insights, you can see vital information about your fans and their engagement with your page. You can use those information to know your fans better and serve them with content, offers and solutions that they like the most. Facebook Insights also give you ideas about your marketing strengths, weaknesses, opportunities and threats (SWOT).
14. Watch related pages.
Challenge your page to get more likes by watching other related pages. Inside Facebook Insights, you can add pages to watch. By doing that, you can see the growth of the pages you’re watching, which would challenge you to catch up or even surpass their achievements.
15. Promote your Page outside Facebook.
Promote your Facebook Page in other online places. Put your Facebook Page URL in your email signature, forum signature, author’s bio, Twitter Profile, YouTube profile, and other profiles online if applicable. Moreover, promote your Page offline. Include it in your business card, company letterhead, signage and other business materials where it can influence people to like your Facebook page.
16. Make your Facebook fans happy always.
People like your page for a reason. They like it because it helps them, entertains them, answers their questions or provides them with brilliant solutions. No matter how great your promotion is if your products don’t satisfy them or if your people disappoint them, your fans could leave or unlike you page. That is why you have to always make them happy. Fulfill your duty as the admin of your page. Regularly share useful posts, listen to what they say, answer their comments, serve them with the value you’ve promised, and build good and lasting relationships with them.
Aside from the list above, there are still many other ways to increase your Facebook Page fans. Hence, don’t stop finding more ways. Continue on experimenting, learning from others, knowing your target market, and developing yourself.