In the Philippines, it costs ₱500,000 to ₱1,000,000 ($10,500 – $21,000) for a 30- second TV commercial on primetime ad on top stations in the country. If you’re a politician who aspires to become a national leader, it would take a lot of money to fund your political campaign. If you’re running for a seat in the local government, the cost could be much lower but could still be expensive if you will be focusing on investing in the traditional media. Although traditional media is still effective since a lot of registered voters are not yet penetrated by Internet, digital media is an important gateway to reach target voters. Besides, it is more efficient, interactive and cost-efficient than the traditional way.
So whether you’re running for a government post or you’re a digital marketing professional who’s in charge of your client’s political campaign, here are 15 digital marketing tips to make your campaign more effective. [Read more…]